With its lustrous vibrancy and deep magenta tones, it’s easy to see why so many people fall in love with Rose Red.

For the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.

Soft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.

• Each tub contains 100ml semi-permanent hair colour

• 100% vegan friendly and cruelty-free

• All Directions colours are inter-mixable to create a new shade