Palmer’s Olive Oil Formula Shine Therapy perfectly nourishes dull, frizzy hair and dry scalp to maximize fullness and improve manageability, for irresistibly soft and shiny hair. This shine enhancing emollient packed with antioxidants soaks into the hair preserving hydration while smoothing strands and minimizing frizz creating softer, shinier more manageable hair. Palmer’s Olive Oil Formula Shine Therapy Shampoo is a creamy, rich sulfate free shampoo that gently lifts away dirt, oil and build up.