Dark & Lovely Fade Resist Dye offers a permanent shampoo-in hair color solution. Enhanced with the Maximum Moisturization System and Ultra-Rich Conditioning System, this dye provides vibrant color while ensuring hair remains soft, nourished, and radiant. Achieve beautifully colored, nourished and radiant hair with Dark & Lovely Fade Resist Dye in Luminous Blonde-396. Using the Maximum Moisturization System and Ultra-Rich Conditioning System, this permanent shampoo-in hair color delivers vibrant color while keeping hair soft and healthy.