AS I AM Curling Jelly is a lightweight, defining gel designed to enhance and define natural curls and coils without leaving them stiff or crunchy. Formulated with natural ingredients, this jelly helps to elongate curls, reduce shrinkage, and add shine, providing a soft hold that keeps curls in place all day. Ideal for curly, coily, and kinky hair types, the Curling Jelly provides definition and bounce while keeping frizz at bay.